URLs and service pages
Inventory important pages before changing structure.
Mobile speed and layout
Make the first screen faster, clearer, and easier to act on.
Repair or rebuild the website behind your local service business.
I work with established local service businesses. Some have useful pages, content, analytics, and search visibility to protect. Others need a clean rebuild. The Website Grade shows what should stay, what should change, and which path makes sense.
Before modernization
After modernization
01Performance
- Finding
- Large images, scripts, and page-builder files delay the first usable screen.
- Recommendation
- Remove blocking files, compress media, and ship only what the page needs.
02Conversion
- Finding
- The phone visitor reaches proof before the next step is clear.
- Recommendation
- Move the call, quote, or service path into the first decision area.
03Reliability
- Finding
- Forms, links, and tracking paths need verification before traffic is trusted to them.
- Recommendation
- Check the submission path, error states, redirects, and broken assets.
04Accessibility
- Finding
- Labels, focus states, contrast, and landmarks decide whether the site works for everyone.
- Recommendation
- Fix structure and controls before polishing the surface.
Sample diagnostic artifact. Not a client audit, not a result, and no score is implied.
What protects the work
- Production software engineer
- SEO-aware website migrations
- Direct founder-led delivery
- Performance tested before and after launch
Maybe the business grew and the website did not.
The grade looks for engineering and conversion failures that make a strong local business feel weaker online than it is in the field.
- 01
The next step is hard to find on a phone
A ready customer should not have to hunt for the call, quote, or service path.
- 02
The site undersells the quality of the work
Outdated layouts, weak hierarchy, and thin service pages can make a good operator look ordinary.
- 03
The website takes longer to load than it should
Slow mobile loading makes every referral, search visit, and paid click work harder.
- 04
The page does not answer the local search
A service page should match the job, area, proof, and contact step the customer needs.
Migration discipline
Preserve what matters. Replace what does not.
Before recommending a migration, I inventory the current site: useful URLs, content, forms, analytics, Search Console, domain and integration details, and anything else that affects customers or search. If there is little worth carrying forward, the right answer can be a clean rebuild instead of moving old problems into a new site.
The goal is judgment before movement, not a guarantee. Keep what earns its place, redirect what must move, and replace what should not be carried forward.
Preserve
Improve
Metadata and structured data
Carry useful page context forward instead of wiping it out.
Calls and quote paths
Make the next step visible without forcing a visitor to hunt.
Analytics and Search Console
Keep measurement continuity where access and setup allow it.
Trust presentation
Show proof, service fit, and accountability before the decision point.
Forms, domain, email, and integrations
Check the business plumbing before launch, not after a lead goes missing.
Maintainability and reliability
Replace fragile page-builder or theme work with a simpler site that can be supported.
How the grade becomes paid work
A score alone does not justify a rebuild. The process translates evidence into a keep, repair, preservation-led rebuild, clean-foundation rebuild, or landing-page recommendation before implementation starts.
- 01
Measure
Review performance, mobile usability, contact paths, technical structure, and existing strengths.
- 02
Preserve
Inventory valuable URLs, content, metadata, tracking, forms, and integrations before deciding whether they deserve migration.
- 03
Recommend
Choose the practical path: keep the current site, repair weak parts, rebuild with preservation, rebuild cleanly, or create a focused landing page.
- 04
Build
Implement the agreed repair, landing page, or rebuild with one accountable technical owner.
- 05
Verify
Test forms, calls to action, redirects, analytics, responsive behavior, accessibility, performance, and whether search engines can correctly find the new site.
- 06
Maintain
Support the site after launch when care is part of the purchased scope.
Concept Demonstration
What engineering thinking changes
This synthetic page shows how the grade turns a vague redesign conversation into specific page and conversion decisions. It is not a client engagement and not a result.
Service business — synthetic sample
Services · Areas · Contact
01
Book a repair visit
02
Tell us what is wrong and when you need someone.
03
Request a visit
04
DiagnosticsRepairMaintenance
- 01
Problem: the hierarchy is flat
The grade flags pages where every message carries the same weight and the first decision is unclear.
- 02
Fix: claims become checkable
Claims that cannot be shown, measured, or backed by real business facts are removed.
- 03
Fix: the action moves earlier
A phone visitor should see a clear next step before the page asks for patience.
- 04
Fix: services answer the search
The page names the work, area, and next step in the words a customer would use.
Synthetic layouts authored for this demonstration. Not a client site, not an engagement, and no result is implied.
Repair, rebuild, landing pages, and care.
The grade decides which path fits. A useful current site should not be rebuilt just because it is old, and an established business with a weak site should not be patched forever.
Website Performance Repair
For websites that do not yet need a full rebuild.
- Who it is for
- An established business whose site has useful content or customer paths but takes longer to load than it should.
- What Corvio does
- Investigate performance, mobile usability, assets, form behavior, tracking, hosting, caching, and priority technical fixes.
- Recommended next step
- Get a free grade to confirm whether repair is enough.
SEO-Safe Website Rebuild
For sites that need replacement, either with valuable assets preserved or from a clean foundation.
- Who it is for
- An established business whose website no longer reflects the company behind it. Some have valuable URLs, content, rankings, forms, analytics, or integrations; others have little useful structure to carry forward.
- What Corvio does
- Choose the rebuild path from the grade: preserve valuable URLs, content, metadata, forms, analytics, and integrations where they matter, or rebuild from a clean foundation when the current site should not be carried forward.
- Recommended next step
- Grade the current site, then choose a preservation-led rebuild or a clean-foundation rebuild.
Service Landing Pages
For paid search, local campaigns, or service-specific acquisition.
- Who it is for
- A company sending visitors to a specific service, location, or seasonal offer.
- What Corvio does
- Build service-specific messaging, location relevance, fast mobile delivery, call and quote actions, and tracking setup.
- Recommended next step
- Use the grade to decide whether the main site or a focused page should be fixed first.
Website Care
For ongoing support after launch.
- Who it is for
- An owner who wants the site checked, updated, and supported after the project ships.
- What Corvio does
- Monitor forms and uptime, handle content updates, support hosting, review analytics, and make practical technical fixes.
- Recommended next step
- Discuss care after the grade or rebuild scope shows what support is needed.
Why Corvio is different
The work is intentionally small and technical: one person grades the current site, protects what should stay, and builds the agreed fix.
Starting point
Common path
Start with a visual refresh before the current site has been measured.
Corvio
A grade of the current implementation before any recommendation.
What changes
Common path
Focus on page styling while performance, forms, and tracking stay secondary.
Corvio
Performance, site structure, conversion paths, accessibility, and reliability.
What stays
Common path
Treat the existing site as a blank slate.
Corvio
Preserve what matters. Replace what does not.
Proof
Common path
Use taste and mockups as the main evidence for the recommendation.
Corvio
Measured evidence, manual review, and plain recommendations.
Who is doing the work?
FounderJason Showalter
Service regionRemote-first, based in Vacaville, California.
Contactjason@corviolabs.com
AccountabilityThe person making the recommendation is the person responsible for implementing it.
You work directly with the software engineer who grades the site, designs the fix, builds it, and maintains it after launch.
I build production software professionally: Android applications, AWS back ends, and React and TypeScript front ends. Before that I worked as a loan officer, where the job was turning inbound interest into signed business through marketing funnels, paid social campaigns, and close attention to where people stopped filling in the form. Corvio Labs applies those two disciplines to local business websites: measure the breakage, decide what matters, then build the fix.
Find out whether to keep, repair, or rebuild.
Start with a free grade of the site you have now. The next step may be repair, rebuild, landing-page work, or care.